S U M  (pronounce "soom") is a latin word that means I or to be. The pronoun "I" is a very powerful word because It refers to our essence, our identity.

S U M  was born from the idea that uniqueness is beauty and that we should celebrate  differences. S U M  music reflects this idea as its music is totally unique, always evolving and free from preconceived ideas. 

S U M wants its audience to be inspired, to understand that it is okay to be "you": join the S U M  movement, be S U M