During the Roman Empire, Latin was the main language widely used throughout Europe. S U M (pronounce "soom") is a latin word that means I or to be. The pronoun "I" is a very powerful word because It refers to our essence, our identity.
S U M was born from the idea that uniqueness is beauty and that we should celebrate differences. S U M music reflects this idea as its music is totally unique, always evolving and free from preconceived ideas.
S U M wants its audience to be inspired, to understand that it is okay to be "you": join the S U M movement, be S U M